n|p|k
n|p|k operates in
the following fields:
Industrial Design (professional, consumer, home & office)
Public Design (infrastructure, signage, street furniture & lighting)
Graphic Design (infographics, corporate identity, packaging & display)
The consultancy
n|p|k industrial design is a leading design consultancy with branches
in Leiden, Hamburg and Boston. Its success is achieved by the strong teamwork
of its staff combining sixty talented individuals. n|p|k is renowned for
its bold and clear approach to design, but increasingly also for its knowledge
and experience of product development as a whole. In addition to concrete
product development, engineering and supply management (From Art to Part),
n|p|k's range of services also include strategic advice (Strategy in Design)
and high-grade concept development (Feasible Beauty). Creativity and innovation,
linked with a systematic approach and project management have led to many
successes in the most varied markets.
In close cooperation with its clients, n|p|k creates product concepts
characterised by vision and precision. Their application may be in the
professional or the consumer market, or in the public domain. They are
innovative concepts by which n|p|k's clients stand out from their competitors.
n|p|k links technical expertise, creativity and organisational talent
to commitment and a sense of responsibility. An experienced partner in
product innovation and product development, n|p|k sets great store by
close cooperation with its clients.
Over the past decades, a great number of regular client relationships
have been forged with both small and medium-sized businesses and top-100
multinationals. n|p|k's 'regulars' also include major cities and government
bodies. (clients)
Strategy in Design
Successful products have their roots in well-founded strategic choices
and the development of a well-defined vision in the preparatory stages
of the product development process. The starting points are a sound analysis
of both current and future market positioning, company image and quality,
as well as of the composition of the range of products and services.
n|p|k has extensive experience in the field of strategic development advice.
n|p|k aims to present a clear vision on future developments within a short
time on the basis of consultations with the various parties involved.
In functioning as an analysing and visualising partner in these consultations,
n|p|k acts as a catalyst during this decision-making process. Close cooperation
between the client and the design consultancy results in utterly new visions
on product concepts for both the shorter and/or the longer term. The key
concepts in this context are the determination of strategy, brand and
product positioning and operational design management.
Feasible Beauty
From its start, n|p|k has combined high-grade design, user value and aesthetic
qualities with technical feasibility, cost price control and marketing.
n|p|k goes for the maximum achievable in its projects. The choice of design
is the result of a careful balancing of the proposed life cycle and the
desired level of investment. The hallmarks of n|p|k's products are a long
design life, high value of use, functionality, transparency and elegance,
meticulous care and attention for the smallest detail. This has proved
to be a winning combination for the products designed by n|p|k.
The excellence of its design and engineering is reflected by the abundance
and diversity of design awards. n|p|k received over one hundred international
design awards and honourable mentions, a fact which also testifies to
n|p|k's commitment to maintaining its high quality.
From Art to Part
The time to market aspect is becoming increasingly important with a view
to launching new products successfully. It is essential for the development
process to be completed rapidly, smoothly and without undue delays. Because
of this and because clients generally do not take care of the production
themselves, the integral contracting out process of tooling, components,
subassemblies, or even of the entire product is often entrusted to n|p|k's
specialists in the field of supply management.
They work with the client's regular suppliers or with one of n|p|k's PSN
partners (the Preferred Supplier Network).
It is not just in the contracting out stage that n|p|k may be of service
to its clients. Professional support is also given in the performance
of test runs and homologation procedures with external bodies.
Not until a product has been launched successfully and produced entirely
without flaws, do n|p|k teams consider their work done. n|p|k offers its
clients the possibility of supplying the entire product from n|p|k products.
In various projects over the years, extensive experience has been gained
with assembly. This enables clients to concentrate on a single point of
contact from the strategic development stage to the final product.
