May 21 and run through July 2
CourtYard Gallery, Beijing
An exhibition organized by The Museum of Modern Art (MoMA) on the China Central Television headquarters and the Television Cultural Center (CCTV and TVCC), the most complex, avant-garde project in China.
CCTVTVCC is currently under construction in Beijing’s Central Business District. The Office for Metropolitan Architecture (OMA) won an international competition for its design in 2002. The project broke ground in September 2004 and will be completed for the Beijing Olympics in 2008.
The exhibition is the first to be organized by MoMA in Beijing. It is a prelude to a forthcoming exhibition at MoMA, New York, opening in the fall of 2006. Both exhibitions are organized by Tina Di Carlo, Assistant Curator, Department of Architecture and Design, MoMA and are designed by Ole Scheeren of OMA.
A full overview of the project and highlights of its most recent phase of design will be presented on three levels of the CourtYard.
On view will be a compendium of new material generated specifically for the exhibition: large-scale interior and exterior models, conceptual models, designs for the interiors, look books, and supplemental texts. A series of graphic collages will present the interior organizational structure of the project and unique programmatic elements—such as the Visitor’s Loop and the multifunctional theatre in TVCC.
Materials correspond to the different scales of the three levels of the CourtYard complex: an immersive environment will be created in the lower-level gallery; large-scale exterior models of CCTV and TVCC will occupy the mid-level restaurant; and a selection of look books and supplemental texts will be available in the intimate cigar divan upstairs. A brochure will accompany the exhibition.
The exhibition is the first educational and cultural event on the CCTV project to be hosted in Beijing. Inspired by the project’s inclusion in MoMA’s Tall Buildings exhibition in 2004 and Ole Scheeren’s lecture “Made in China” in Shanghai in September 2005, it will present a broad understanding of the design of these two buildings within their local context.
Educational programs will include weekly Sunday gallery
talks with Ole Scheeren and CCTV project manager Dongmei Yao.
Exhibition design team: OMA/ Ole Scheeren, Paul Kroese,
Jaime Oliver, Paloma Hernaiz, Dan Cheong. With: Tieying Fang, Hiromasa
Shirai, Anu Leinonen, Chiaju Lin. Support:
Qiang Ou.
Graphic Production: JOYN:viscom / Jiang Jian, Weestar,
Zhu Yong, Been.
