Philippe Starck by Princess.

The dutch Princess Household Appliances BV launched a new product line: Philippe Starck by Princess.

With the introduction of a new product line designed by Philippe Starck, Princess Household Appliances is adding a new, exclusive dimension to its already successful activities on an international scale. The ‘Philippe Starck by Princess’ line embraces an exclusive series of products, varying from a radio clock (for the bathroom) to dental and hair care articles. The line will be phased into the market and meets all possible test or hallmark requirements. Princess will be marketing the products designed by Philippe Starck worldwide, with the exception of North America.

Design and home stores
The new product range will be sold through design and home stores. With this approach, Princess is demonstrating that it can create and manufacture products, but boast a fantastic design as well. At the same time, Princess is generating more traffic toward design and home stores, which means a significant expansion in the market for Princess Household Appliances, which is active in over 65 countries throughout the world.

Intensive cooperation
During the course of this last year, intensive contact developed between the brilliant Philippe Starck and Princess. While exchanging ideas, Starck was charmed by the harmonious insights between his style and convictions and those of Princess. Philippe Starck is also an advocate of combining different products and functions into one appliance. As we know, Princess has had a great deal of success with the combination of an electric kettle and coffee machine into one product.

Princess is pleased that the contact with the world-famous designer has led to a ‘second scrutiny’ of all the existing Princess articles. Philippe Starck has already given Princess a number of tips, which are sure to result in the improved design of various products. Princess considers the intensive cooperation with Philippe Starck to be an investment in the future. The Far East As it is, fortune is smiling upon Princess, because now that Princess has successfully earned a place on the map in the Far East over the last few years, the Princess product spectrum by Philippe Starck stands an excellent chance. In any case, Western products enjoy a high degree of prestige on this continent. Now that the name of Philippe Starck is linked to Princess, the position that has been conquered in the Asian market can be further developed with verve and style.

Articles
The first articles in the Princess line by Philippe Starck that can be delivered in the middle of 2004 are: a hair dryer, a 3-in-1-curler set, a radio-clock (for the bathroom), and a shaver and a beard trimmer. At a later time, the following products will be added: two electric toothbrushes (one model for adults and one for children) and two electric flossers (also models for both adults and for children). All these products will be supplied with a stand for storing parts and/or accessories, such as the lead. The hair dryer is very powerful (1850 Watts) and has two heat settings and a cool setting. The handle is easy to rotate. The hair dryer will be supplied with two different nozzles.

The 3-in-1 curler set comprises three accessories with a ‘cool tip’, which means that the user can interchange parts without the risk of burning his/her fingers. These accessories include: a 30-millimetre curling iron, a 40-millimetre curling iron and a spiral iron to create ringlets and spirals in the hair.

The radio-clock is moisture-resistant and the radio has an AM- and an FM-waveband; it can receive all channels. The little clock is an LCD type, with adjustable light intensity.

The toothbrushes, which will be introduced onto the market at a later time, incorporate ultrasonic technology. The special feature of this inventive appliance is that the sonic (sound) waves break down dental plaque and prevent irritation or bleeding of the gums. The toothbrushes are supplied with four brushes. The appliance is rechargeable (induction) and automatically switches off after three minutes.