In the presence of its many guests, Moroso celebrated the opening of its first New York showroom, on 18 May 2007. The showroom is at 146 Greene Street next to the Moss Gallery.

Patricia Urquiola and Martino Berghinz were the showroom's designers. It was the first time either of them had done a retail project in the United States. The space is spread over 400 square metres on two levels, both with a rectangular layout. On the ground floor, Urquiola and Berghinz provided horizontal divisions through the use of black and white platforms of different heights along the gallery’s left wall. Vertical decoration takes the shape of sophisticated graphic motifs on the walls, alternated with glass or mirror surfaces and highlighted by the use of colour – green, black and white. The floor and ceiling are black.

The platforms are used as attractive display areas, giving prominence to the products on show which are also spotlit. This very flexible display method makes it quick and easy to vary, rotate or change the layout of the window or individual platforms whose display concept is focused on a new theme every time: product ranges, designers, textiles…

The ample space at the far end of the showroom is used for placing greater focus on a product that interprets Moroso’s philosophy in a special way. The products change continually; the ones currently highlighted – the Shanghai Tip sofa and Antibodi chaise longue – are a tribute to Patricia Urquiola, a designer who perfectly interprets the Moroso style. The space is gradually revealed as one walks through the showroom, although it can also be glimpsed in the play of slanting ceiling mirrors.

The right wall has a display of Maharam textiles which look good not only on the wall but as upholstery for Moroso's products too. Maharam – Moroso’s partner for this venture – is a U.S. textile company which stands out, like Moroso, for innovation and research. A very sophisticated, cult brand, Maharam’s are the preferred textiles of many leading designers and the most exciting fashion stylists.

The lower-ground floor has a more intimate ambiance and is devoted to a display concept with a very descriptive title, Stanze (Rooms), created to provide ideas for settings with a Moroso "total look": pleasantly warm, extremely sophisticated and pleasurably welcoming. A space where Moroso describes its idea of home. A zone designed for being "lived in". Visitors can make themselves at home and breathe in a special atmosphere while testing the quality and comfort of Moroso designs.

The showroom was born of the necessity of having a central organisation to manage both retail and contract sales and to work in direct co-operation with U.S. architecture firms so as to streamline organisational times, foster more immediate relations with local contacts and guarantee high-quality, on-the-spot targeted service. The Moroso showroom will also be the venue for special events and exhibitions, a communication vehicle for the brand and its identity.

Moroso is run by a management and family team that propelled the company to an unchallenged level of international visibility and developed an increasingly broad, comprehensive product range. The original upholstered items were later joined by other materials – from plastic to wood and glass – in an exploration of new uses from the home to the office, from contract to outdoor furniture. Special products that unite the skilled workmanship of master craftspeople with the most advanced industrial processes. These are the factors that today enable Moroso to present a rich, continuously evolving product range.

With New York, Moroso now has five showrooms around the world. Milan and New York are for retail and contract sales; Cologne, in Design Post; Udine, the in-house showroom for architects and the trade; and London, run by Moroso UK, which handles local business and maintains direct relations with leading design firms for contract-furnishing projects.