Hayon's star is truly in the ascendant in the international creative firmament. Being a real Renaissance man he has applied his extensive talents to furniture, products and even architecture with companies as diverse as Bisazza, Camper, Benetton and Villa Moda.

His flamboyant style fuses a bold colour palate to witty and surrealist forms, a style he calls 'Mediterranean digital baroque'. Ever the entertainer, Hayon plays with cicrus imagery, kitsch family groupings, stream lined fluid shapes, and even pays homage to himself with new versions of his chicken rocker or figures wearing his designs for Camper shoes.