Friday 20 December 2002, 't Blauwe Theehuis, Vondelpark, Amsterdam

Frame started at the end of 1997 as the brain child of Peter Huiberts (publisher) and Robert Thiemann (editor), two young entrepeneurs eager to 'record the spirit of the times'. It is a bi-monthly trade magazine which focuses on cutting-edge corporate and public interiors, and especially on retail, exhibition, hospitality and workplace design. Frame is truly global - and though it's based in Amsterdam - it's all in English. Despite the exclusively contemporary features and predelection for modernism, Frame has a clear line without sacrificing variety.


Editorial Formula
Each issue of Frame is built on the following sections:

Details
Concise portraits of newly completed interiors worldwide, from Tokyo hair salons to the hottest bars in London.

Portrait
Every issue features an in-depth story of an up-and-coming interior designer or architect.

Features
Articles on recently designed hot spots or on hot issues.

Products
In the Product section Frame brings you the latest products - from furniture and lighting designs to displaysystems and fabrics. And everything in between. Receive free info about these products via this website

Frame

Lijnbaansgracht 87hs
NL-1015 GZ Amsterdam
The Netherlands
T +31 20 42 33 717

www.framemag.com