Dutch EU-present 'A taste of Dutch Design' by Hella Jongerius



Dutch chocolate hasn¹t taken the world by storm, nor are the Dutch known to be particularly adventurous when it comes to culinary matters. So why give chocolate as a typical Dutch present during its Presidency? Because even as its physical traces disappear, slowly but surely, it enriches and nourishes the spirit! The images shown in relief will penetrate your consciousness while the chocolate caresses your taste budsSright down to the last morsel.

In many ways, Dutch Design displays all the traits that are supposedly typical of the Dutch, with their complex national character. The Dutch reconcile the tenaciousness of a people who reclaimed their land from the unwilling sea with their liberal tolerance towards other cultures and lifestyles. They combine Calvinistic severity with enterprising spirit, sobriety with ambition.
If only it can be justified, almost anything is possible in this small country. This mentality also influenced Dutch designers. They have a
worldwide reputation for singular designs, but they can account for every detail. If it¹s not the function, then it¹s the innovative technique or the
forcefulness of the underlying concept.

Look closely at every bar of chocolate and you¹ll see a splendid example of
functionality (Aart Roelandt¹s reclining bicycle, 1983)
...........
............or a clever marriage
of function and technique (DAF¹s automobile, 1958;
..........Diederik Hol¹s klapskate, 1996)
Or an idea based on the simplest materials (the Rietveld chair,
Gerrit Rietveld, 1918-1920..........
..........Tejo Remy¹s chest of stacked drawers, 1991.......
.........Marcel Wanders¹s knotted chair, 1996.......

........Hella Jongerius¹s Delfts B-jug, 2001.
Hella Jongerius herself selected these seven icons from Dutch design history, but she could have easily added another dozen or two.
Unfortunately, there¹s no good justification for eating that much chocolate.

One thing is certain, though: A Taste of Dutch Design will leave you wanting more. Enjoy!

Louise Schouwenberg

Design:
JongeriusLab; Hella Jongerius, Arian Brekveld

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