Droog Design:

New interior Droog by Franck Bragigand

Chroma Key by Minale-Maeda

Master Pieces 2008 exhibition

10 July / August 9th 2008

Chroma Key by Minale-Maeda

Chroma Key is a set of furniture pieces upholstered in blue fabric. The colour refers to the fabric used for the blue-box effect in photography and cinematography, allowing a subject to be placed into any background. The fabric is a rendition of a classic upholstery pattern, creating the tone of blue through a moiré effect of white and blue stripes.

Designers Minale-Maeda took the influence of visual culture on the design of objects as a starting point. Particularly image editing, packaging and the reproduction of objects in the media intrigued them. The blue colour and boxy shapes, the protruding features and the moiré effect: the generic shapes of Chroma Key, reclusive of their content, readily manipulated and noisy, reveal the side-effects of the visual, turning familiar objects into obscure blue boxes.

Minale-Maeda
Japanese born Kuniko Maeda and Italian born / German brought-up Mario Minale met at the Design Academy Eindhoven, after previously studying at Musashino Art University in Tokyo and in Germany respectively. They formed a design studio in 2005 in Rotterdam, the Netherlands.

Master Pieces 2008 exhibition

Graduation stress already reached its peak one week ago, yet the grande finale for the public is set about to begin. Nine examinees of the IM Master course of the Design Academy Eindhoven will therefore present their works at droog at home in Amsterdam.

During the opening of Master Pieces 2008, designer Thomas Traxler demonstrated his ‘Idea of a tree’: a machine which produces one product a day on the basis of the intensity of sunlight. Each product can be seen as a diary that way; like a reflection of place and time, likewise the annual rings of a tree.

Master Pieces 2008 can be seen from July 11th to August 9th.

Adam Farlie | Filling the void
Horror vacui, or the fetisj of filling up the gaps.

Cedric Flazinska | MyDesigner
Semantic interface translates personal wish in final product.

Hung-Pin Hsueh (Ama) | Aromatic fabrication
Driftwood as a friendly use of exotic building material.

Giovanni Inella | Design and its double
The image of a product becomes more important than the product itself.

Francesca Lanzavecchia | Pro(ae)sthetics
Medical aids, but beautiful to wear.

Katharina Mischer | REALlimited
Limited editions as fundraisers for endangered animal species.

Nadia Pedreschi | Obsession/Control
Perfect obsessive-compulsive neurotic relation between man and object.

Thomas Traxler | Idea of a tree
Intensity of the sun determines the production process.

Jie Yu Yong | Designing water consequences
Visualising the effect of water pollution.