KesselsKramer

A brand can be strong. In fact a brand can be so strong that publicity firm KesselsKramer in Amsterdam decided to create an entirely empty brand. They called it ‘do’ and left it to be supported by products in a much later stage.
Droog design approached KesselsKramer in 1999 and proposed to have several designers come up with products for ‘do’. They were to presented at the Milan Fair in 2000.
The products are meant to force users to put their personal mark on them. They were shown together with large photographs showing the context and the users after the had done their duty.

do create is a collection of products designed according to the philosophy of do. Like the do brand itself, do create products ask the consumer to interact, add their own interpretation and make the products come alive. A do create product will then become a one of a kind, beyond the control of the designer. The do create collection is not limited to a certain product range or material. It can be a chair, a lamp, a plate or even a shirt.

The do creators presented in Milan are:

do swing by Thomas Bernstrand
do add by Jurgen Bey
do post by Dawn Finley
do scratch, do reincarnate, do link & do frame by Marti Guixé
do design by Dick van Hoff
do hit by Marijn van der Poll
do cut by Radi Designers / Robert Stadler
do break by Frank Tjepkema & Peter van der Jagt
do connect by Thomas Widdershoven & Dinie Besems



	From 14th March to 21st April 2003 you can play do remember at the Foto Biënnale Rotterdam Las Palmas Building Wilhelminakade 66 do remember the photographic memory game We see over 1000 faces each day. They are all unique. Could you describe 10? Or tell the difference between them all? What was the position of the eyes, the length of the nose or the thickness of the lips? Could you tell the color of the eyebrows, the shape of the chin or the position of a freckle? Would it be a help for us to remember people’s faces better again? do created a game for you to practice people watching. The game is called ‘do remember’ and it contains a memory test with 37 different faces. Figure out the differences by finding 2 faces who are exactly the same. See how much of a face you truly do remember. do remember photography by Auke Vleer, Amsterdam A limited edition of 500 copies of do remember is published by Nederlands fotomuseum and will be for sale during the FBR. do vivid a small presentation of do create products will be seen and for sale at VIVID vormgeving, William Boothlaan 17a, 3012 VH, Rotterdam till April 21 2003 do nai do is part of the exhibition 'Reality Machines', the first ever presentation of Dutch contemporary architecture, graphic design, industrial design, photography and fashion design in a single exhibition. till April 21 2003 NAi, Rotterdam

	A brand can be strong. In fact a brand can be so strong that publicity firm KesselsKramer in Amsterdam decided to create an entirely empty brand. They called it ‘do’ and left it to be supported by products in a much later stage. Droog design approached KesselsKramer in 1999 and proposed to have several designers come up with products for ‘do’. They were to presented at the Milan Fair in 2000. The products are meant to force users to put their personal mark on them. They were shown together with large photographs showing the context and the users after the had done their duty. do create is a collection of products designed according to the philosophy of do. Like the do brand itself, do create products ask the consumer to interact, add their own interpretation and make the products come alive. A do create product will then become a one of a kind, beyond the control of the designer. The do create collection is not limited to a certain product range or material. It can be a chair, a lamp, a plate or even a shirt. The do creators presented in Milan are: do swing by Thomas Bernstrand do add by Jurgen Bey do post by Dawn Finley do scratch, do reincarnate, do link & do frame by Marti Guixé do design by Dick van Hoff do hit by Marijn van der Poll do cut by Radi Designers / Robert Stadler do break by Frank Tjepkema & Peter van der Jagt do connect by Thomas Widdershoven & Dinie Besems