Graphic is a new kind of magazine in the arena of visual culture. A maga-zine that goes in search of groundbreaking and innovative work by visiting visual creatives who are changing their disciplines.

Graphic signals trends in a wide range of creative disciplines: graphic design, typography, animation, film, photography, illustration, advertisement, art, product design and architecture. Graphic will collect this innovative work in a spontaneous visual guide to convey the reader to the world’s ultimate creative hotspots. The result is 176 pages presenting a personal, intense and challenging take on international graphic culture, showing contemporary visual arts and the people who create the images of our current graphic culture.

Why there is a need for Graphic? Chief editor Marc A. Valli:
“I think that there is a new visual culture emerging at the moment that could not be qualified as just design or graphic design nor could it be called contemporary art. It is what we called "Graphic Culture". Graphic as an adjective, as in explicit, vivid, bold, basic. It thinks but it is not conceptual, it is spontaneous, not restricted by any medium nor any judgements of value. We wanted to show that the so called "graphics" area is not a specialist discipline anymore, but a culture, the new, emerging culture. You can find everywhere, from fashion to advertising, to game-design, to film and animation, to illustration, to architecture and even art galleries...

The other important thing with starting this magazine is that we wanted to create an ideal platform for creators to develop their work. Basically, give them more spreads, more specials, different papers. Basically, MORE!
I think that today the printed page is not just used as a means of reproducing art work, but as a canvas, as THE WORK OR ART. Sounds a bit pretentious but I believe it is true. So what we have that others don't, I think it is A NEW ANGLE. A new way of looking at visual culture, ignoring boundaries and specialisms, trying to really capture what is happening out there.”