Design is changing rapidly. The ideological freedom gained over the past ten or fifteen years, combined with new insights in all design related fields, leads to playful experimentation and unprecedented proposals in design, architecture and art. You could say that design is spreading its wings to explore all opportunities for putting human creativity to good use. In addition the new emphasis on sound, image simulation, electronic services, product context as well as corporate image, opens up an inspiring panorama of gradually decreasing materiality. In many cases objects are no longer the aim of the design process. Rather they become illustrations of intentions, use and everything that may happen around them. This way of thinking is spreading across all disciplines of applied as well as fine arts. Design is evolving into the skill of controlling the immaterial, evoking experiences and establishing identities. This richly illustrated new publication by Renny Ramakers, co-founder of Droog Design, describes and unravels all these new developments in applied expression, using examples from design, art, architecture and of course Droog Design itself.