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Advertising Outdoors Watch this Space |
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Outdoor
advertising is one of the oldest and purest forms of communication. Until
now, however, it has remained largely undocumented. Advertising Outdoors
looks at the art and ingenuity of art directors and copywriters who devise
the artwork and ideas, and explores how their creative input drives an industry
that supplies large-scale frames billboards, transit shelters, bus sides,
taxis, airships and many other location opportunities. David Bernstein also
looks at the rise of commercial art and the development of advertising,
making reference to successful advertising campaigns. This book will be
of enormous interest to designers, advertising professionals and clients.
David Bernstein was creative director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Associations Mackintosh Medal for professional and public services to advertising. |