November 18, 2009 – March 7,2010

Design Museum London

The Designmuseum in London presents 2 new exhibitions:
Less and More - The Design Ethos of Dieter Rams
Ergonomics - Real Design

Dieter Rams
“Question everything generally thought to be obvious.” Dieter Rams
As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The exhibition will showcase Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams’ design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape.

Ergonomics
Described as the science of everyday life, ergonomics combines the knowledge of human performance with design and engineering to create systems, products and services which are safe, efficient and enjoyable to use.
From the humble tape measure and TV remote control, to the vast and complex areas of transport systems and medical care, ergonomics improves how we interact with the world around us. Through prototypes, interactive displays and examples of ergonomic design, this exhibition reveals the importance of ergonomics in creating effective design for the real world

Photos by Luke Hays